BeeLoved
fragrances is the love child of the creative perfumer Habibah H.
Sanusi. In a yet untapped industry in Nigeria, she has dared to be a
forerunner of signature scents from, and in Nigeria. BeeLoved
Fragrances which started in the United Kingdom has been in business
for six years with its successful flagship fragrance – Beloved,
which translates to Habibah in
Arabic. The vision of the founder is to create unique and inspired
fragrances for its clients. She believes that “scents are the
olfactory gateway of our emotions, and emotions are always deeply
personal”, and by creating personal fragrances, BeeLoved becomes a
part of each client’s life. “I hope to inspire people through the
art of scents”, says Habibah, and give people a deeper
understanding of how instrumental the sense of smell is in our
everyday lives.
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With
its flagship store opening on the 9th of May, 2015 at the Valley
Mall, Wuse 2, Abuja, BeeLoved will be the first store in Abuja to
cater to individuals who want to create a scent that is both unique
and personal. To achieve this, BeeLoved Fragrances will have
consultations with prospective clients and go through what she calls
“the process”. Here clients are exposed to a wide array of scents
and fragrances which include lavender, bergamot, lilies, musk and so
much more. The base scent for BeeLoved is Lavender which the founder
says comes from her love for the colour purple.
In
addition to the fragrance, BeeLoved Store will also have for sale,
leather handbags and wallets for women from the Sienna brand based in
Dubai, U.A.E. The motivation of having this franchise is to make real
leather goods more available and affordable. According to Habibah,
“Anyone who appreciates quality also knows that it does not always
have to be ridiculously expensive!”
BeeLoved
Fragrances has created a niche in a market that is virgin in Nigeria,
and its future is bright with plans to fully industrialize by
producing fragrances from scents that are sourced locally. For now,
BeeLoved will keep the enthusiastic approach to scents and hopefully
draw the attention of Nigerians to the sensory world of smell.