Sabali, which
means patience in Bambara (in a language in Mali), is a fashion brand founded in
2012 by young Nigerian brothers, Shehu and Munir Yakubu. Since its
inception, they have organized 2 fashion shows to give young designers a
platform to showcase themselves to a large audience. Sabali makes shoes for men
in Turkey and clothes for both men and women in Nigeria. They are popular for their unique shoes and eye catching shirts.
Sabali’s mantra was birthed from the
concept of African sophistication. It focuses on designs that reflect the core of African creativity, can stand out globally while of course, remaining very pleasing on the eye.
Breaking into the fashion market took a lot of effort from the Sabali team. It was on this journey that they received an epiphany to birth the Sabali fashion show simply to
help other fresh brands like theirs. Sabali Fashion Show has become a home to young
and upcoming designers where they showcase their creativity and live the
experience of participating in a runway event for a giveaway fee. Designers are
entitled to make up artists and models as part of their registration benefits.
Sabali Fashion Show has attendees of around 500-800 people annually with a
marketing reach of about 3,000 people, a number that is largely made up of youths.
The upcoming Sabali Fashion Show in August
2015 plans to capture more talented youthful designers in a more grand setting
to accommodate a larger crowd compared to the last two editions.With various forms of
entertainment, Sabali Fashion Show is never a dull event and the 2015 editon will be no exception.